Wild-foraged on Gabriola Island

The forest,
by the spoonful.

Small-batch pine cone syrup made with two simple ingredients: pine cones and sugar.

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Born of the island

A slow syrup from
a wild place.

Gabriola Wild begins with pine cones gathered on Gabriola Island and ends with an amber syrup unlike anything else in the pantry.

Pine is our signature: woodsy, citrusy and softly caramelized. Different cone species create distinct expressions—Spruce leans bright and lively; Fir, round and aromatic.

PINE CONES+SUGAR
Gabriola Wild Pinecone Syrup logo

Small batch · island sourced

Rooted here.
Inspired here.

The brand mark brings together shoreline, evergreens, pine cone and spoon—a compact portrait of what is inside every bottle.

Campaign look book · 01

Pine Cakes advertising concept with pancakes and Gabriola Wild syrup
THE BREAKFAST ISSUE

Pine
Cakes

A direct, playful headline turns an unfamiliar product into an immediately understood pleasure. The product stays close to the food; the forest palette keeps the idea unmistakably Gabriola.

Caption

Pancakes, meet the wild side. Gabriola Wild Pine Cone Syrup brings bright forest notes and caramel depth to the breakfast table.

From cone to table

A syrup for
more than pancakes.

Use it wherever maple syrup or honey might appear—then follow the flavour somewhere new.

01

Pine Cakes

Breakfast, but a little wilder.

Pancakes · butter · berries · Gabriola Wild Pine

Stack warm pancakes, add a curl of salted butter and finish with a generous ribbon of Pine syrup.

02

Forest Vinaigrette

Bright, resinous and beautifully balanced.

2 tbsp olive oil · 1 tbsp apple cider vinegar · 2 tsp Pine syrup · mustard · salt

Whisk until glossy. Toss with bitter greens, sliced pear, toasted seeds and a pinch of sea salt.

03

Island Yogurt

A five-minute Gabriola morning.

Thick yogurt · granola · pear · Pine syrup

Spoon yogurt into a bowl, scatter with granola and pear, then drizzle with Pine syrup to taste.

04

Cedar-Roasted Carrots

Sweet, savoury and quietly unexpected.

Carrots · olive oil · 1 tbsp Pine syrup · thyme · flaky salt

Roast seasoned carrots at 220°C until browned. Brush with Pine syrup for the final five minutes.

Campaign look book · 02

Words for the next
walk in the woods.

02

A little wild goes a long way.

Brand awareness / product portrait

03

Drizzle the island.

Tourism and local-gift campaign

04

Two ingredients. One remarkable place.

Ingredient-story campaign

05

Bring the forest to breakfast.

Breakfast and brunch campaign

06

From cone to table.

Process and maker-story campaign

07

Your pantry’s wild card.

Recipe and versatility campaign

Brand voice

Natural, not precious. Specific, sensory and quietly playful.

Say: wild-foraged, island-sourced, small batch, two simple ingredients.

Avoid: miracle claims, vague wellness language, or over-romanticizing the harvest.